About Us

It started with a calling.

We’re Rob and Jesse; husbands, fathers, combat Veterans, and brothers in Christ. We’re walking out a Spirit-led mission to disciple men in every area of life. Because following Jesus isn’t something you turn on and off. It’s woven into how you lead your family, how you show up at work, how you train your body; even how you care for yourself.

Along that journey, we noticed something missing. Men are surrounded by messages about strength and style, but few speak to eternal purpose. The grooming aisle was no different.  There are plenty of clean products and cool branding, but nothing aimed at discipling men or serving both body and soul. So we built one. 

Armor & Ash exists to equip men… not just with premium grooming products, but with tools for spiritual formation. We launched this brand because we believe every moment is an opportunity to grow in strength, humility, and alignment with Christ. Even applying a face serum can be a small act of stewardship….a moment to armor up.

The name captures our posture:
Armor - for preparation, protection, and the call to battle.
Ash - for humility, repentance, and remembrance of where we come from.

We’re starting with a foundation:
Quench (AM) — a lightweight hydration serum powered by GHK-Cu copper peptide, designed to refresh, prepare, and strengthen your skin for the day ahead.

And because this brand is as much about community as it is about product, we’re launching with our Founders Cap — a symbol of the men who stand with us from day one.

Each product is paired with a Scripture; not to preach, but to plant.
A small, daily rhythm to help you stay rooted in truth.

We’re kitting the first runs ourselves. Every order is personal. Every package is prayed over.
Because this isn’t just business; it’s discipleship.

Rob brings the vision and operational firepower. Jesse brings spiritual leadership; biblically grounded, naturally gifted, and the kind of man who speaks truth in love. Together, we walk in unity, with the conviction that this brand is God’s idea, not ours.

Armor & Ash isn’t a trend. It’s a tool.
For the man who trains hard, leads well, and lives on mission.
For the man who wants to steward his temple without compromising his values.
For the man becoming more like Christ…. one decision, one discipline, one day at a time.

We’re not just selling grooming products.
We’re raising up disciples.
And we’re just getting started.